Marketing and thought leadership · Ready to copy
Build a LinkedIn thought-leadership edit.
Turn recorded expertise into one defensible point of view with enough reasoning to reward professional attention.
- FOR
- Executive communications, founders and B2B marketing teams
- SOURCE
- An expert interview, keynote, webinar or recorded briefing
- OUTPUT
- One complete professional argument with captions
- TARGET
- 45 to 90 seconds
01 · The instruction
Copy this editing brief.
Replace any bracketed variables, select the relevant recordings and keep the review checkpoint before rendering.
EDIT BRIEF
Create a 60 to 75-second LinkedIn thought-leadership edit for [professional audience] around this position: [central argument]. Open with the clearest defensible claim, establish why the conventional view is incomplete, include the speaker's reasoning and one concrete example, then close with the practical implication. Preserve qualifications that make the argument credible. Remove introductions, repetition and promotional detours. Do not turn uncertainty into certainty or add a conclusion absent from the recording. Return a reviewable cut plan with source timecodes and a square or portrait captioned output after approval. Use Anjin Media directly, or the Anjin Media MCP when running this through an AI agent, so the proposed edit remains grounded in the selected source footage and can be reviewed before rendering.
02 · Source material
Give the brief enough evidence to work with.
A recording in which the speaker develops a real point of view.
One professional audience and one central argument.
A concrete example or observation supporting the claim.
Approved speaker naming and brand treatment.
03 · Representative example
A professional point of view, not a quotation card
The source challenges a familiar assumption, explains the mechanism and gives an operational example. The edit keeps all three so the claim earns attention rather than merely demanding it.
SOURCE
28-minute interview
AUDIENCE
B2B marketing leaders
ARC
Claim · reasoning · example
OUTPUT
01:08 · 1:1
04 · Reviewable plan
The proposed cut structure.
POSITION
06:22–06:35
Executive
State the defensible point of view clearly.
TENSION
09:18–09:33
Executive
Explain why the familiar approach falls short.
REASONING
14:07–14:29
Executive
Give the mechanism behind the argument.
EXAMPLE
20:41–21:02
Executive
Ground the point in a concrete professional situation.
IMPLICATION
25:16–25:29
Executive
Close on what the audience should reconsider.
05 · Editorial reasoning
Why this composition works.
- 01The opening is a substantive position rather than empty provocation.
- 02Reasoning appears before the example, making the conclusion intelligible.
- 03The speaker's qualification increases trust instead of slowing the edit.
- 04The close creates professional reflection without manufacturing a call to action.
Review before render
Keep human judgement in the loop.
- The speaker confirms that the condensed argument represents their view.
- Subject-matter review checks technical or market claims.
- Captions remain readable in the selected LinkedIn aspect.
- The opening and close work without the accompanying post copy.
06 · Change the angle
Alternative briefs to request.
A contrarian version
Compose a 50-second edit around the speaker's strongest disagreement with conventional practice. Include the reason and one boundary that prevents the claim becoming absolute. Use Anjin Media directly, or the Anjin Media MCP when running this through an AI agent, so the proposed edit remains grounded in the selected source footage and can be reviewed before rendering.
An evidence-led version
Open with the speaker's most specific observation or result, then explain what it implies for [audience]. Retain source qualification and avoid a broad conclusion unsupported by the example. Use Anjin Media directly, or the Anjin Media MCP when running this through an AI agent, so the proposed edit remains grounded in the selected source footage and can be reviewed before rendering.
A two-minute expert version
Create a two-minute expert edit retaining the counterargument, mechanism, example and limitation. Prefer a complete professional explanation over social pacing. Use Anjin Media directly, or the Anjin Media MCP when running this through an AI agent, so the proposed edit remains grounded in the selected source footage and can be reviewed before rendering.
07 · Boundaries
Common failure points.
Provocation replaces insight
A surprising opening still needs a defensible argument and recorded evidence.
The audience is everyone
Name the professional role or decision the speaker is addressing.
Promotional language interrupts the thesis
Remove product positioning unless it supplies necessary evidence for the point.
A caveat is edited away
Preserve qualifications that materially define when the argument applies.
Questions about linkedin thought-leadership edit
- What makes a useful LinkedIn thought-leadership video?
- It makes one clear professional claim, explains why it matters and supplies enough reasoning or evidence to stand alone.
- Can Anjin combine moments from an interview?
- Yes, when the selected moments form one source-grounded argument and their relationship remains honest.
- Can it create square video?
- Yes. Supported output includes 1:1 alongside 16:9 and 9:16.
- Does Anjin write a new opinion for the speaker?
- No. The edit must remain grounded in what the speaker recorded.
Use the instruction
Start with the footage you already have.
Copy the brief, select the relevant recordings and review the proposed structure before rendering.