What does an AI video editor for marketing teams actually do?

It works from a written brief and selected recordings to prepare an edit for a specific audience or campaign question. The cut plan includes source timecodes for review. Check the proposed selections and their context, revise when needed, then render and watch the finished video before publication.

Can it keep every campaign video on brand?

Within a stated scope, yes. A brand kit is configured once - caption typeface and colours, a logo, an end card per aspect ratio - and applies at render: captions burned in and styled to the kit, the logo watermarked top-right, the end card appended as a two-second still. Intro animations, lower thirds, music and colour grades sit outside that scope.

What footage does it work from?

The recordings marketing already owns: webinars, customer and exec interviews, event sessions. Files load at up to 16 GB and four hours each, retrieval runs on the word-timecoded transcript, and a brief draws on the sessions it names - up to four at a time.

Can it find a campaign across our entire archive automatically?

A composition uses one to four explicitly selected source groups. Start with a manageable shortlist of relevant recordings, check their context and permissions, then choose the sources for the brief. It does not autonomously discover and clear footage across an entire library.

How many edits should we make from one recording?

There is no fixed quota. Make an edit when the source can answer a useful audience question without losing necessary context. Defer ideas with missing evidence or permissions, and drop those the recording cannot support.

How much footage does £99 a month cover?

Essentials is £99 + VAT (£118.80 incl. 20% UK VAT) a month, with 240 source minutes, 60 export minutes and 50 GB of active storage. AI and supported multicamera recordings are included; each camera consumes source minutes. These allowances apply to one account. Separate accounts require their own paid plan or explicitly quoted licence and allowance.

For marketing teams

Put the footage you paid for
to work again.

Your team has already invested in webinars, customer interviews and event recordings. Give selected footage a new job: answer a specific audience question or support a campaign. Brief the edit, review the source-grounded plan and decide what is useful enough to publish.

Start with one relevant recording. Check what it can support before deciding how many edits to make.

Create an edit See pricing

Selected sources. Human editorial control.

Choose the source

One question before a list of assets.

Start with the question your audience needs answered. It may concern adoption, a product explanation or a customer’s experience. Then shortlist recordings with relevant speakers and enough context to answer it. A familiar clip is not automatically the right evidence for a new campaign.

Check the footage you already have. Note the recording date, speaker, relevant passages and permission for the intended destination. Set aside outdated or unresolved material. Use the video archive repurposing guide to build a manageable shortlist.
Give each proposed edit one job. State the audience, question and evidence needed. Select one to four source groups for the composition; the brief works from those selected recordings, rather than discovering material across the whole library on its own. The B2B campaign planning guide helps decide which ideas to produce, defer or drop.
Keep the decision with your team. Review selected passages in context, revise the plan and watch the finished video before publishing. Follow the editorial review checklist for meaning, qualifications, captions, framing and final approval.

Working from one event? See the webinar repurposing workflow. For an individual cutdown, see long video to short.

Brief and review

A plan you can check against the source.

Write one brief for the audience question: the selected recordings, the point to explain, qualifications to preserve, material to exclude, target duration and format. Anjin prepares a cut plan with ordered segments, transcript text and source timecodes for your team to inspect.

Check the proposed sequence against the original passages. A verbatim line can still mislead when its qualification is missing or its place in the story changes. Revise or reorder the plan where needed, and keep a record of the plan version used for the render. Your team remains responsible for the claim, context and permission to publish.

Each rendered aspect uses export minutes. Widescreen, square and vertical outputs are measured separately. The edit lands with SRT captions, an EDL in JSON and a QC report, ready for the channel owner to review.

EXAMPLE BRIEFSELECTED WEBINAR

“Use this selected webinar to explain switching concerns to prospective customers in a short vertical edit. Keep the speaker’s qualifications. Leave out claims the recording cannot support.”

Source selected webinarTarget 20 secondsFormat 9:16

planningplannedYOUR READrenderingWATCH AND CHECK

Brand kits

Consistency is configuration.

Campaign video drifts off brand one handoff at a time: a freelancer's caption style here, a missing end card there. A brand kit removes the handoff - caption typeface, colours, logo and per-aspect end cards are set once, and every render that names the kit comes back dressed the same way.

Supported styling includes burned captions, a logo watermark and per-aspect end cards. Watch each finished format to check names, caption placement, crop and branding. A consistent visual treatment does not replace review of what the speakers appear to say.

What a kit does not do is also worth knowing before you commit: no intro animations, no lower thirds, no music beds, no colour grades. Teams that need those layer them downstream; what leaves here is the composed, captioned, marked edit.

Where teams start

Agency, with room for regular production.

Agency

£999/month + VAT

£1,198.80 incl. 20% UK VAT

2,400 source minutes a month
600 export minutes a month
400 GB active storage
AI included
Multiple cameras included
Unlimited editors
Unlimited brands

Agency provides space for regular campaign production, with separate allowances for new footage, exported minutes and active storage. You can inspect the plan and make manual edits before using your export allowance.

The launch plans, Enterprise licensing and the allowance model in full are on pricing. What composition itself means - and how it differs from clipping - is argued on the product page.

The objections

Asked in every evaluation.

We have an agency for video - where would this fit?: In the recurring middle. The flagship film stays commissioned work; what stalls campaigns is the channel-sized layer beneath it - teasers, proof cuts, recaps, deck moments - that is too frequent to brief out and too small to justify a production cycle. That layer becomes written briefs against footage you already own, and your agency's craft is saved for the work that needs it.
Brand will not sign off machine-made edits.: Review starts with the plan and the original recordings. Source timecodes help your team inspect each passage, but do not establish that a claim is true or that reuse is permitted. Check the meaning of the sequence before rendering, then watch the complete result and approve the publication copy. AI revisions are included; exports use export minutes.

Questions

What does an AI video editor for marketing teams actually do?: It works from a written brief and selected recordings to prepare an edit for a specific audience or campaign question. The cut plan includes source timecodes for review. Check the proposed selections and their context, revise when needed, then render and watch the finished video before publication.
Can it keep every campaign video on brand?: Within a stated scope, yes. A brand kit is configured once - caption typeface and colours, a logo, an end card per aspect ratio - and applies at render: captions burned in and styled to the kit, the logo watermarked top-right, the end card appended as a two-second still. Intro animations, lower thirds, music and colour grades sit outside that scope.
What footage does it work from?: The recordings marketing already owns: webinars, customer and exec interviews, event sessions. Files load at up to 16 GB and four hours each, retrieval runs on the word-timecoded transcript, and a brief draws on the sessions it names - up to four at a time.
Can it find a campaign across our entire archive automatically?: A composition uses one to four explicitly selected source groups. Start with a manageable shortlist of relevant recordings, check their context and permissions, then choose the sources for the brief. It does not autonomously discover and clear footage across an entire library.
How many edits should we make from one recording?: There is no fixed quota. Make an edit when the source can answer a useful audience question without losing necessary context. Defer ideas with missing evidence or permissions, and drop those the recording cannot support.
How much footage does £99 a month cover?: Essentials is £99 + VAT (£118.80 incl. 20% UK VAT) a month, with 240 source minutes, 60 export minutes and 50 GB of active storage. AI and supported multicamera recordings are included; each camera consumes source minutes. These allowances apply to one account. Separate accounts require their own paid plan or explicitly quoted licence and allowance.

Brief the next campaign from the last recording.

Choose one recording, one audience question and one destination. Build a useful first edit, check it against the source and let that review inform the next brief.