Safe zone checker
Drop in an image or a video and see which parts of the frame Meta says to keep clear on Instagram and Facebook Reels ads: the top 14%, the bottom 35% and 6% on each side, shaded over your own 9:16 frame. Every figure links to the page it comes from.
Your image or video frame appears here.
Active overlays
- Instagram Reels ads: Keep the top 14% (268.8 px), the bottom 35% (672 px) and 6% on each side (64.8 px) clear.
Margins in pixels are on a 1080 x 1920 frame. Sources, each the platform's own page:
- Instagram Reels ads (top 14% = 268.8 px, bottom 35% = 672 px, sides 6% = 64.8 px)
- Facebook Reels ads (top 14% = 268.8 px, bottom 35% = 672 px, sides 6% = 64.8 px)
Last checked 23 September 2026.
Runs on your device. Your files never leave your browser.
How to use the safe zone checker
- 01Choose an image or a video, or drop it onto the box.
- 02For a video, move the slider to the moment you want to check.
- 03Tick the overlay for each placement you are posting to.
- 04Move any text, logo or face out of the shaded margins before you export.
What the shaded margins mean
Meta's ads guide page for Instagram Reels ads asks advertisers to consider leaving at least 14% of the top, 35% of the bottom and 6% on each side free from text, logos or other important creative elements, and its page for Facebook Reels ads asks for roughly 14%, 35% and 6%. The Instagram page gives the reason: so that key parts of the design are not cropped, covered by the profile icon or call to action, or placed too close to the edges of devices with screens taller than 9:16.
On a 1080 x 1920 frame that works out at 268.8 pixels at the top, 672 pixels at the bottom and 64.8 pixels at the left and right edges. The checker shades those margins over your frame and draws the area left inside them with a dashed line. Anything important, such as a headline, a logo, a price or a face, belongs inside the dashed area.
Meta's Business Help Centre adds one more figure: if a Reels ad includes a disclaimer, leave the bottom 40% free from text, logos and other key creative elements. The overlay shows the ads guide's 35%, so allow for the extra margin yourself if your ad carries one.
Images, videos and frames that are not 9:16
An image is shown as it is. For a video, the checker reads a single frame at the moment you choose with the slider, starting a second in (or halfway through a shorter clip), so you can step through a clip and check each caption or title card where it appears. Nothing is encoded or saved: the overlays sit on top of the frame on the page.
The margins are measured on a 9:16 frame. A file of another shape, such as a 16:9 landscape video or a square image, is shown whole inside the 9:16 frame with black bars, and the checker says so. That shows where your picture would sit if it were placed on a vertical frame unchanged; a platform may crop or scale a non-9:16 file differently, so for a firm answer, export at 9:16 first and check that.
Why TikTok and YouTube Shorts are not listed
Every overlay here comes from a figure the platform states in words on its own page. TikTok's Ads Manager help says the safe zone depends on the video's dimensions, the length of the ad caption and any additional formats used, and offers downloadable safe zone template files rather than margins in pixels or percentages. Google Ads help shows a reference image with a red safe area for vertical YouTube ads, plus PNG templates, again without numbers.
Rather than measure those images and present the result as the platform's own figure, the checker leaves both out. Use their templates for TikTok and YouTube Shorts, and this checker for Reels.
How the numbers are worked out
Meta states its Reels safe zone as percentages of the ad, so the checker converts them to pixels on a 1080 x 1920 frame: top 14% of 1920 = 268.8 px, bottom 35% of 1920 = 672 px, and 6% of 1080 = 64.8 px on the left and on the right. The same conversion applies to both Instagram Reels ads and Facebook Reels ads, which state identical figures.
Sources, checked on 23 September 2026: Meta's ads guide pages for Engagement video ads on Instagram Reels (facebook.com/business/ads-guide/update/video/instagram-reels/outcome-engagement) and Awareness video ads on Facebook Reels (facebook.com/business/ads-guide/update/video/facebook-facebook-reels), and Meta's Business Help Centre article on text overlays and the safe zone for ads in Stories and Reels for the 40% disclaimer figure (facebook.com/business/help/980593475366490).
When you need more than a tool
Set caption and logo placement once
Anjin Media brand kits store caption styling, sizing and margins alongside logo placement and end cards, and apply the same approved treatment across your edits and each aspect ratio you render.
Questions about the safe zone checker
- What is the Instagram Reels safe zone?
- For Reels ads, Meta's ads guide page for Instagram Reels says to consider leaving at least 14% of the top, 35% of the bottom and 6% on each side free from text, logos and other important elements. On a 1080 x 1920 video that is 268.8 pixels at the top, 672 at the bottom and 64.8 on each side.
- Is the Facebook Reels safe zone different?
- No. Meta's ads guide page for Facebook Reels ads states the same 14% top, 35% bottom and 6% side margins, so the two overlays line up exactly. Both are listed so each placement links to its own source.
- Does the checker work for organic Reels as well as ads?
- The figures come from Meta's pages for Reels ads, which is where Meta states them. The checker does not claim they match the interface on every organic post, so treat them as a guide there rather than a published rule.
- Can I check TikTok or YouTube Shorts?
- Not at the moment. On the TikTok Ads Manager and Google Ads help pages we checked, neither platform states its safe zone as numbers: TikTok offers template files and Google Ads a reference image. The checker only shows margins a platform has put in writing.
- Is my file uploaded?
- No. The image is shown and the video frame is read in your browser; your file never leaves your device.
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